Mail Deliverability — Inbox Placement & Sending Reputation
Deliverability is managing sender domain and IP reputation so mail reaches the inbox. DNS records plus behavioral metrics (bounces, complaints) matter together.
DNS trio
- SPF — authorized senders
- DKIM — domain-signed headers
- DMARC — policy escalation
rDNS
PTR must match mail.yourdomain.com.
IP warmup
Ramp 50 → 200 → 1000 messages/day on new IPs.
Bounces
Suppress hard bounces immediately; keep complaint rate under 0.3%.
Related Dodo Bilişim services
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